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Why back links are essential for good search engine rankings
By admin | August 28, 2009
The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You need a significant proportion of your traffic to come from the search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engine incomes are directly related to the number of relevant results they present to their users. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. User loyalty directly translates to a stronger brand and higher revenues for the search engines. The search engine objectives are very similar to the ones you should set for your web pages.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.
So how do you do this?. There are two paths to achieving this and the good news is you can if you have the money do both. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.
As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. All search engines determine what will be returned in the SERPs (Search Engine Results Pages) by using two measures authority and relevance.
Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. Search engines calculate the position of a web page in a returned list of results by measuring the authority and number of backlinks to each page.
Back links are the number one priority you should focus on in web page optimisation.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Back links that are appropriately named in web pages are more likely to be clicked on by users. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Back links can vary in value.
Back links from web pages that contain content related to your web page have an impact on the authority of your web page.Significantly authoritative web pages can pass some of their authority through the back links to your page.
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