« Remote Working Part 3 – Top tools and tricks | Home | Getting Started In Internet Marketing »
Web Design Basics – SEO And Web Design
By racer48 | September 26, 2009
Should I optimise my new website for SEO or is the design more important? This really is the chicken and egg question of the internet age but the answer you give will be heavily weighed by the job you do.
A website design company specialising in visualisation will argue in many of cases that the website design is most important of course. And let’s be honest without that visually appealing to the eye design a potential customer will bounce off your site within the blink of an eye or so they have you think. But then that raises an even more challenging question how did they find your site in the first instance?
The most common web development curve goes along the lines of web design is laid out using clients brief ..website design looks excellent and is given the go ahead. Needs some content ok, we’ll rustle something up…..website is uploaded and time passes but only minimal traffic!
And then even more time passes by until eventually perhaps many months later the situation is either so dire or the company are spending a fortune on adwords that finally an SEO specialist gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are on a 6 month search engine marketing campaign to try and achieve some search engine results.
Is this the fast road to success? The thousands of website owners that have followed this exact or similar path will certainly argue that it most definitely is not as this put up and hope web development criteria delays any websites success by unacceptable periods of time, and even more frightening results in thousands in lost profit, turnover and ongoing prospect capture.
I don’t think that any web expert would argue against the fact that the search engines don’t rank on the visual aspect of web design but with scant regard to optimisation so often this initial chance to make the best impact when the website first gets indexed is totally wasted, if all the search engines find is a appalingly optimised site with little regard paid to any SEM requirements or keyword capture.
With only a little extra investment spent on pre development SEO ,for example keyword research and optimisation gives an rewarding return on investment as invariably initial indexing is bound to achieve a far better website ranking from the very start and even in some cases a page one result straight away.
To find out more about SEM visit Southampton SEO Services .
Topics: Uncategorized | No Comments »