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Using Google Adwords Keyword Selector Tool For Effective Ad Campaign
By admin | April 28, 2009
As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. This free resource will allow users to uncover the best keywords in a niche, and may also assist in locating other related phrases for your campaigns, or in your keyword research. The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective.
Here are some more ways to use the Google Adwords Keyword Selector Tool effectively for your Adwords campaign:
1. Start with a broad search. Many people make the mistake of using very specific keywords or keyphrases when they first begin conducting research with Google Adwords, but this can leave you with only mediocre results. Begin with broad search alternatively and dig into the results with the “synonyms” tool that provides variations and more suggestions as a part of the results.
2. Create different ad groups using a set of similar keywords. Try to be certain that you are creating completely new ad groups for each campaign you create, so you can monitor what’s working – and what is not. You can also make use of the ‘relevant keywords’ feature already built into the Google Adwords Keyword Selector Tool that helps you narrow down your search with ease.
3. Use a ‘negative keywords’ strategy. Optimizing your Adwords campaign can sometimes involve taking out the words that don’t work in your niche, the Google Adwords tool can be adjusted to not show certain words that don’t fit in your market. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’
4. Use the Site Content feature if you don’t know where to start. Google can scan your web page and offer suggestions of keywords based on your site’s content. For example, if your home page provides information about services and trends in your marketplace, these may be strong keywords for your particular niche. After the search process, you will be given a list of targeted keywords related to these concepts and areas in the search results.
5. Location. There are many advertisers that don’t realize how important adding geographic modifiers to your search phrase (like a city or state) really is. This can be important if you provide products or services that are geographically specific; the visitors you get from these types of phrases might be better than a less specific search, and will provide more qualified traffic to your site. Consider adding keyword phrases with location modifiers to figure out what the combinations are for your specific ad campaign.
Marketing with Google Adwords is a powerful technique that most online-businesses can use to find more sales. Writing quality Google Ads is one of the most important skills to have when using Adwords – and there are many good training guides available online. .
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