« The Reasons Why Making Money Online Isn’t Working For You | Home | Small Business Blogging for Easy SEO »
Top Viral Marketing Examples: Online Market Like the Pros
By admin | May 8, 2009
Here you will see some viral marketing examples that are considered effective by Business Week and other experts.The several techniques used are unique and they were effective for many different reasons.Some inspired curiosity.
In 2001, Business Week cited advertising for the Blair Witch Project as a striking example of viral marketing.The advertising campaign suggested that the footage was “real”, filmed by a group of college students that had gone missing, presumably leaving only their video camera behind as proof.
Teasers were seen on TV and posted on the internet.Viewers were highly encouraged to share the footage with all their friends. The film grossed over $248 million worldwide and cost only $35,000 to make. Who wouldn’t want to see profits like that?
Burger King’s “Subservient Chicken” was commented on in Wired as a successful campaign example.It is difficult to assess the exact amount of new business that Burger King has attracted with this campaign, it is a popular website.
Some more “down to earth” viral marketing examples for those of you that may be trying to grow your own business are newsletters and automated e-mails.With minimal software, you can encourage people to visit your website sign up for your newsletter.That allows you their email address.
In each newsletter, you could ask for the email addresses of accociates that would also be interested in your products or services.You can imagine how this could increase your contact base most quickly. You don’t have to worry about being called a spammer, because the customer requested the newsletter.
One of the most effective viral marketing examples, according to many experts, is the single line method used by “Hotmail”.They offer people to sign up for free e-mail.At the bottom of every free email a person sends out, there is a unique one line message that reads “Get your free email at http://www.hotmail.com”.The website address is a link as well.
All that they had to do was wait for thousands and thousands of people to sign up without much to do other than sit back.Most people love anything that is free.The most effective campaigns always offer something complimentary, whether it be playing with a virtual sheep or reading a newsletter that are highly relevant to the individual.
If you are able to get people to tell their friends about your product, the ripple effect spreads like a virus, thus coining the phrase. There are many other viral marketing examples.Anyone that is not at least attempting to do it is not growing their business as much as they could.
Topics: Uncategorized |