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The Two Step Explained
By admin | July 2, 2009
Internet marketing is just like SEO; top seo services make sure to have the best website design and a good amount of web traffic for their sites to go up in the search engine results.Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase.. They also believe that it is easier to sell a referral because someone they know gave positive testimonial about their products or services.
What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:
1. Try collecting leads with your auto-responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone’s e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces.
2. Also, you can publish a price list of all the products and service that you offer in an insert direct marketing package and/or .pdf to be made available via an auto responder. You could also include order forms, product descriptions, and other sales material. Then, send to the people in #1 above with monthly updates, announcements of new sales and products or services and a small request for referrals.This type of information will help you understand their needs, likes & dislikes better.
Now, instead of answering each customer question that is e-mailed to you, publish “Frequently Ask Questions” and make them available via auto responder to those who sign up. To save time and support headaches. Instead of publishing all of your customer testimonials or endorsements on your website, just publish a few.
Publish free reports to send via your auto responder. The reports should be related to your business or web site & contain info, ads and links to your sites. People love getting freebies..
So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!
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