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So you would like to be a small business consultant and work online
By racer48 | August 5, 2009
I founded a web company that delivers help in the form of small business management and accounting software tools and know-how to thousands of startups and small businesses around the planet and whenever I explain to folks I meet what I do, I constantly get asked the same question “Given my skills and experience, how could I apply it and make regular money from small business consulting? I’m always prepared to supply my opinion as I am lucky enough to spend a large percentage of my day communicating with small business owners and their teams eager to chat at length about their issues.
Here is my response:
The web is the perfect medium for finding customers and it makes it easy to get into a dialogue with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with guidance and help them tackle key challenges.
Information marketing – package and sell your expertise to businesses through the Internet
What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The systems to create high quality material are readily available on the Internet. Making a series of lessons in simple to use internet formats is now straight forward and doesn’t cost much to do. You just have to be prepared to dedicate a small amount of time studying the packages. The objective here is to create [content.
Commence by determining your overall goal. Consultancy and Information marketing go hand in hand and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which repurpose for sale through the internet and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be in demand by others then produce a very short video to promote yourself and your expertise to your potential client(s). Unless you know the target(s) precise problem then make the video generic and adhere tothe following format – S.T.A.R (Situation or Task, Action, Result). Keep it short, interesting and sweet. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting potential client(s). You should always focus on growing a list you can interact with and make sales to. Consistent interaction with your list will reveal peoples needs that will help you define what to sell. The bigger your list the more opportunities for consulating and selling information products you will unearth. If you would like to find out more about how to do this then visit any of the links in this article. I would be delighted to help you.
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