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Smart Word of Mouth Campaigns - Include Your Employees and Watch Your Business Grow
By admin | May 23, 2009
If your company is currently successful, you might not see the need for a word of mouth campaign.Each month you make a larger amount of sales, and your customers seem to be entirely pleased with your company.Here is the inside scoop…if you don’t start a word of mouth campaign, your sales won’t grow as rapidly.This is the case even if you use more pricey advertising methods, such as TV or radio.
With that being said, how do you create a successful word of mouth campaign?Well, you should think about both audiences: your customers along with your employees.
Now, your customers will be the easiest of this group.This is due to the fact that there are a plethora of marketing research tools available to you.These could range from an online customer survey to something more personal, like a consumer panel.
However, surveying your employees becomes a little harder, though you can use the same researching tools. So, it’s not that there’s a lack of resources available for you, but rather the fact that some companies don’t think about employee satisfaction as much as they think about customer satisfaction.
Many businesses still promote the old saying: the customer is always right.To achieve great success, you must keep in mind that, even though customers help bring in most of your revenue, employees are the ones that keep your business working. So, if your employees aren’t happy, chances are they won’t make your customer happy either, (since there wouldn’t be as much production).
With that being said, you’ll need to know the basics behind conducting an employee-based word of mouth campaign. Fortunately, the principles aren’t much different than a consumer-oriented word of mouth campaign, though you’ll have to use a different mindset. Not only do you want your existing employees to feel excited about your company, but you want them to spread the word to other worthwhile prospects.
Some companies even provide incentives based on an employee’s monthly performance. If they sell a certain number of products, or if they get the most positive feedback from their customers, they receive extra money or a gift.
Consider my own personal experience with my previous employer, an SEO writing firm.If writers got all their work in on time, they got some form of incentive. As a result, not only were employees more productive, but they also felt more respect for the company.Therefore, they got an great opportunity to work from home and get even more wonderful gifts.This encouraged a psychological bond that caused them to willingly spread even more news about the business.
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