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Should Meta Tags Be Used With Search Engine Optimization?
By racer48 | February 1, 2010
I cater to several questions from curious web site owners everyday. One question I have a whole new answer for is, “Should I use META tags on my web site when do search engine optimization?” Old Answer: It couldn’t hurt, however do not worry regarding them, the search engines ignore them for the foremost part. New answer? Scan on…
Ought to I really use a META tag? Extremely?
The new answer is yes, you must use META tags on your site. The keyword META tag is still not employed by search engines but when submitting to directories, a valuable use of time by the approach, the META keywords are employed in many cases to automatically fill in the keywords for your website in that directory.
Even a ton of amazingly, the META description tag has soared in importance. How so you ask? Google has started showing the META description in its search results when certain criteria are met.
The standards getting used seems to be terribly easy, not like several of the other things Google does. When the keyword or search terms appear in the META description, the META description is used instead of the snippet of text containing the keyword on your page.
As an example, if you are doing a probe in Google for ‘Huge Okay SEO’ you will see our web site in the primary listing and the description used is our META description tag. All three words being sought for are also in our META description.
If you are doing a search for ‘massive okay client’ you’ll see the first listing is pulling a snippet of text from the page itself. Since ‘shopper’ isn’t in our META description, it uses a snippet of text from the page where all three words will be found.
Where ought to you use a META description tag?
Every website should use a META description tag on the home page at the very least. This way you’ll say exactly what you want and not worry the snippet of text being employed isn’t best selection for your message. What this extremely suggests that is Google is giving us some live of control.
And now that we tend to have this knowledge and control, how best to use it? This permits us to require off our search engine optimizer hats and don our search engine marketer hats. Suppose of what you’ll say within the transient sentence that can entice a user to click your link instead of the one above or below. You can put your phone number within the META description for starters or how concerning being really artistic and offer a discount or advertise a sale. Tell them your distinctive selling proposition. It should be a one sentence phrase already in your head. The only caveat to recollect is that your META description can only show if the search term is during the META description. While this could be difficult, it will be done with some forethought. You’ll be able to do this for all your targeted pages and have dozens of marketing messages.
Use the META description wisely: target your market and entice your customers. Do not abuse this control and put outlandish, untrue or slanderous statements as I am certain Google can be watching; and if this technique is abused the META description may have seen its last search result this time.
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