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Pro Adsense Advice To Create Bigger Checks
By admin | June 15, 2009
Not to long ago, Adsense was the darling of the Internet Marketing World. Those new to the Internet Marketing arena jumped on board the Adsense bandwagon thinking they could make money online fast and be holding up unheard of checks like Shoemoney. Then, after a few weeks getting paid just pennies for their clicks, they then become discouraged and screamed to everyone who will listen that Adsense doesn’t pay.
The fact is, there are a lot of us who are ending up with damn good paydays with Adsense. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the easy ways to make cash online. Here’s some advanced techniques that will help increase your pay from Google.
For starters, take a long hard look at the site where you have your ads. Is your site targeted to one niche? I find it really humurous sometimes when so called Internet Marketer say you can’t make any money with Adsense. I usually check out their site and see that it isn’t optimized for any keyword that advertisers would be bidding on. Or, what advertisers that are bidding are bidding a nickel per hit. The lack of a focused website is one of the biggest reasons Webmasters don’t make cash with Adsense.
For Google Adsense to give you the highest paying ads, your site has to be very targeted to a niche. Take this for example, if you have articles on your website discussing everything from how green the grass is today to how sloppy your kids teacher dressed, Google isn’t going to give you the high paying keywords. What’s more, the ones you do get probably won’t be targeted to your audience because the Adsense bot is having an impossible time trying to determine what your blog is about.
Okay, pay close attention here. For example, let’s say you started a blog about chicken wings. On this site, you only have articles dealing with chicken wings. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. If an advertiser is paying $2.00 per click to advertise their Chicken Wing product, your site will get that high paying ad. Plus, when you have visitors to your site, they’re going to click on those Adsense ads if they want more information about chicken wings.
Another funny statement is when a noob says he’s getting a steady stream of traffic from Stumble Upon or Digg, but he isn’t getting any clicks? It’s no secret to most of us that Social Traffic doesnt convert. Traffic from Social Sites are just browsing the Internet while they should be working. They don’t click ads people!
Search Engine traffic is what drives clicks to Adsense. If your website is niche focused and you have your site ranking well for its keywords, then when organic traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They’re gonna click!
Yet another strategy is to have some vague or long drawn out articles on your site. If someone is looking for a recipe on Chicken Wings with Cheese Fritters and you have an article by the same name, they’ll be reading that article. But if that article is really long and boring and says very little about Chicken Wings with Cheese Fritters, they’ll get bored and start looking around your site. That’s when they’ll see an Adsense block with an ad for a sure fire, can’t miss Chicken Wing with Cheese Fritter recipe and click on it. You don’t want to solve their problems, you want them to see an ad that they believe will solve their problem so they will click on it!
I have more, but that will have to be another article. I’ll let you think about what I just said. Meanwhile, go look at your site and see where you can improve it. Get it focused on one niche. Forget about having a website covering too many subjects. That will only get you those five cent clicks, if you even get those!
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