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Methods to Get Traffic To Your Site
By racer48 | June 29, 2009
No matter how good your copy is, and no matter how smart and creative you are, without traffic, you are dead.Fancy graphics and flash do not matter if no one actually comes to your website to view them. Traffic is always the end game for anyone trying to publish ads or sell anything on the web. It seems like its a mystery to most, as most products sold on the web focuses on content, PPC (which is not bad, but also very hard to get right), or management products to help with productivity. Very few actually work on where the heck you get traffic from.
The number one source of free traffic will come from natural search engine ranking, and the consistency is hard to beat. Why? Once you build your site up on a few keywords that get decent search volume, this traffic will be consistent. PPC or other methods are fine, but are also subject to other risks that must be managed.You really just need links and content as the keys to getting higher ranking on Google.
One way to get links is through submitting niche articles related to your site to an article directory.Once your site topic is decided, you will want to write at least 20 articles that are 300-500 words in length.Make sure you have signed up for an Adsense and Adwords account before you write any articles, even if you have no plans to use them.Google has several great free tools for doing keyword research. You don’t need to spend days researching keywords BUT you really need to pick 3 or 4 keywords to focus on for your articles that get decent traffic in the search engines and are related to your topic. Another tool you can use that is free is PPC Web Spy (just google it) – it allows you to see what keywords people are bidding on for their PPC ads on Google – again, they have probably done extensive work since they are paying for the ad clicks – no reason you cannot just benefit from their work and use some of those keywords.
Once this is done, make sure you write at least 5 articles per keyword grouping (2 for each article) with links to your site using those keyworeds. Do not try to tackle too many keywords at once - you need about 200-300 links realistically for each keyword to move up - depending on how popular they are it may take more. This is where any article directory comes in handy. You can submit your article which is then redistributed for you to others looking for content. This makes getting links much easier and faster, but does take a bit of time for it to propagate. In addition, you may want a tool to help rewrite your articles so that many different versions are distributed to thousands of sites. This is a key to quicker ranking on the engines as the same thing distributed over and over just does not do the trick.
In addition to articles, you will want to submit your site on all the major social networks like Facebook, StumbleUpon, Delicious, Digg, etc.The more of that the better. You will want to create an account on all of them - very time consuming but needs to only be done one time. You can search on Google for a list of the major ones. Once this is done, there are of course tools that will automate a posting to all of the accounts at the same time - again most of these have a fee to use per month BUT save you a ton of time.
Almost anything you want to do on the web can be found for free, but there are tons of stuff that will save you huge amounts of time for a small fee.I usually opt for the time saving tools - in the long haul its really worth it as you can accomplish so much more.There is always a trade off of time saved vs paying for this saved time. Some stuff I do with free tools, some stuff I pay a monthly fee to use because it saves me so much time I could not achieve any goals without them.
Of course there is more than these 2 steps - but if these 2 are only done you should start seeing results in about a month. Longer term, even once you get ranking, you need a plan to continually feed articles to directories – not as often as the beginning, but you really want to do at least 1 per month per keyword to keep fresh links coming into the search engines.Over longer periods of time, the existing links that get distributed disappear as sites go offline or content is replaced.Once you have a decent amount of articles written, you can often just do a complete rewrite of an older article and then submit that again.
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