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Is An Article Directory Your Best Article Marketing Option?
By admin | August 29, 2009
Considering how much time and money an online marketer spends on article marketing, we want to get the most value possible from our efforts. Regardless if we write our articles in-house or outsource to a professional writing service, online marketers want to recoup those expenditures as quickly as possible via increased traffic and revenue.
Article directories are the most frequently used distribution point for our content. There are three advantages to using a good article directory. First, a top tier article directory attract a lot of traffic. That results in a lot of potential readers being able to access our articles on the directory, itself. An attractive title will encourage a lot of those visitors to read our articles and, perhaps, click through to our website.
Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites. While these niche specific sites will have less traffic than the directory, that traffic will be more targeted, so our article will be relevant to those visitors’ interests. Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.
Visibility of our links to the search engines, thereby improving our position in the search engine listings, is the third advantage of submitting our content to article directories. However part of that improvement will be limited and temporary, because most of the repeated instances of publication of that same article will be considered duplicate content. Once the search engine robots have done their job properly, most of those duplicate external links will have disappeared in terms of their SEO value.
We can get some additional benefit by providing each directory with a unique version of our article. We can accomplish that efficiently using article spinning. However, even when we go to the trouble of spinning so that each article directory gets a unique version, those niche sites that get our articles from the same directory will be duplicate content. So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.
An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche. Unfortunately this can be a time consuming challenge in identifying potential publishers for our articles and then convincing those webmasters that they can actually benefit from publication of our articles (and our contextual links).
Luckily for those of us who rely heavily on article marketing, there is a new, largely automated system to facilitate such distribution. This alternative is a content distribution consortium of websites and content writers. I provide a complete description of this automated content marketing system in another article.
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