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How to Choose a Free Website Rotator
By admin | October 31, 2009
The capability to show a different URL whenever a link is clicked explains why a free website rotator is a vital tool in online marketing. It is readily recognized how this would make it easier to advertise several sites. But an important question is how to find the most appropriate free URL rotator for your specific requirements. If you have a large number of websites to promote, you have to check the maximum number of URLs that the provider will let you display with one free website rotator. There is usually a cap imposed on the number of URLs that can be displayed for each rotator and this could be a hassle if you need to advertise a large number of services or products. When choosing your free website rotator, ensure that the provider lets you display any number of URLs for one rotator.
Your free website rotator should also have the capability to monitor the number of hits for each URL that has been included in the list. This allows you to monitor how effective a particular web page, such as a landing page, is in converting a visitor into a customer. You will also find this helpful in a free website rotator if you split-test a number of web page designs, landing pages, and websites. Each of these web pages or websites will be provided with the same opportunity to be seen by people searching the Web when you submit their URLs to the rotator. The conversion rate of every web page will then be computed by using the hit tracking feature of the free website rotator.
A free website rotator and its hit monitoring capability will also be useful when you want to test the impact of a specific change in a web page on conversion rate. Perhaps you want to determine how a change in the background color from light blue to white will affect the conversion rate. You may also want to test whether an increase in font size will increase the number of your customers. The technique that you may use is to generate a version of the web page where the background is white and another version where everything is the same, except for a bigger font size, and then submit their URLs to the free website rotator. If the conversion rate increased for the version where the background is white but did not increase for the version with the bigger font, then you can implement the web page with the white background.
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