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Are you following the right numbers?
By admin | July 2, 2009
I have been to few offline local presentations lately and some things disturb me.
1. The poor use or lack of understanding of accurate numbers.
2. The focus on sites that are “brochures”- and do not have a marketing focus.
Online marketing is all about numbers (not unlike any business really)
The difference between online and offline, is its really easy to count 
If you know you can get 100 people to your web site and one of those takes an action, (a sale, join a database, or contacts you) then all you have to is 2 things:
1. Increase the amount of visitors
2. Increase the amount who take action
But before you even start improving the results, you have to at least have accurate numbers to start with. Makes sense right? One presentation I went to, was with a web development company, who showed a picture of basic, server installed stats program.
Now I knew these prgrams were inaccurate, but he prompted me to actually find out!
So I pulled up the stats of a niche site I hadn’t been working on for a while. I knew the traffic was almost zero, but I had also installed a second counting tool. Lets look at some numbers. First, basic server install stats program, that most web hosts use: Awstats:
As you can see it shows around 5-600 visitors a month – a reasonable amount for a site I had done almost zero marketing.
At the same time, I have used statcounter – A free invisable web counter.
You see from the graph, the most visitors, I EVER had was 80 per month!
The difference between the 2 numbers was almost 10 times!
Keep in mind Awstats Images and numbers, have been used in many selling traffic generation programs.
So before you look at getting more traffic to your site- know your numbers.
Here are some tools that help:
1. Statcounter.com- A free fast and invisible counter- very simple and can be set up to email your stats every week.(another good thing it does is allow you to click on the links and see where you rank for keywords phazes in Google)
2. Google Analytics- (www.google.com/analytics/ ) The do everything, power package – also free but does take some learning.
Highly recommended if you sell anything online, as it can be set up so that its tracks actions all the way to sale, and NEVER to any paid advertising without tracking the actions taken.
So here is the main point, before you go to improve anything, you have to have a benchmark a place to start and accurate numbers are a good starting point!
Search Engine Optimisation by Digitalawol.com and Ebay Auction Sniper
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